Wednesday, January 25, 2012

When you see these initials, RUN

This is how FTI Consulting describes itself (italics are mine):

The Strategic Communications practice of FTI Consulting is one of the world’s most highly regarded communications consultancies. With more than 20 years of experience advising management teams in critical situations, the Strategic Communications practice supports clients in protecting and enhancing their reputation in the capital markets, society and the political environment. Services of the Strategic Communications practice are financial communications, corporate communications and public affairs, with specialty offerings that include strategy consulting, research, creative engagement, crisis and issues management, and change communications. The Strategic Communications practice of FTI Consulting is an established market leader in M&A communications and has been for many years.

FTI Consulting, Inc. is a global business advisory firm dedicated to helping organizations protect and enhance enterprise value in an increasingly complex legal, regulatory and economic environment. With more than 3,700 professionals located in most major business centers in the world, we work closely with clients every day to anticipate, illuminate, and overcome complex business challenges in areas such as investigations, litigation, mergers and acquisitions, regulatory issues, reputation management and restructuring. Our workforce includes numerous PhDs, MBAs, CPAs, CFEs, JDs, and technologists with expertise across a broad range of industries including automotive, chemicals, construction solutions, communications, media and entertainment, electricity, financial services, insurance, retail, healthcare, energy, real estate and life sciences. Since our founding in 1982, clients have turned to us for high-stakes issues that require specialized expertise.

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Translation: these are the people who parachute into your workplace and orchestrate the non-message-rich communication when the company's reorganizing or filing for bankruptcy. "Business challenges" is the red-flag word.

Be forewarned. FTI = RUN.

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